Anita Mohanty, director of Guptaganga Agrabati, has managed to create a unique identity of her own brand among the crowds of companies established in the Agarbati market in the state. What a challenge it was to start a journey as a woman entrepreneur and move forward, and about her future plans. Here is what she said. I also do regular worship. In that sense, it is possible to set up an incense burner at regular intervals. From that point of view, Guptaganga Agarbati started in 2014. Initially, a small house was left to the Agarbati market, which was built by another company. But after a few days of marketing experience, its own brand, Guptaganga, entered the Agarbati market. Now the Guptaganga Agarbati is a major brand across the state Sya. If you can’t do the marketing right, you have to drown. This is because the new Agarbati company does not get the right response in the market. Which results in a loss of business in a few days. As you may remember, in the evenings, everyone’s house was full of people. The equipment was made of white cloth. He used mainly to clean old clothes or clothes and make and use sanjavati in rural areas. It is a tradition in everyone’s home. Gradually the situation changed. The financial situation of the people has changed. Incense is now prevalent in Sanjavati. In that sense, Odisha is the best market for Agarbati. Which Agarbati company do you consider your main competitor? I have no rivals. I myself am my rival. Because every year I focus on how the smell and value of my agarwood can be even higher. As a female entrepreneur, do you have to face challenges from rival companies at different times? Yes it is In particular, many companies that have already established a reputation in the Agarbati market are haunted by a woman entrepreneur. Competitive companies pay incense to wholesalers at low prices, especially in marketing. Which, of course, made the video an overnight sensation.
